With Australians most likely to be holidaying at home
in 2021, the stage is set for a new year of opportunity for Cairns & Great
Barrier Reef and guiding the recovery will be five
new faces on the TTNQ Board.
Tourism Tropical North Queensland (TTNQ) Chief Executive Officer Mark Olsen and outgoing Chair Wendy Morris delivered the 2019-2020 Annual Report at a virtual Annual General Meeting today.
The newly elected Board members are:
Cairns North Zone Director Tara Bennett, Tourism Port
Douglas and Daintree Executive Officer
Cairns South Zone Director Janet Hamilton, Cairns
Convention Centre General Manager
1 Craig Bradbery, Baillie Lodges Chief Operating
2 Jeff Gillies, Coral Expeditions Commercial
3 Joel Gordon, Crystalbrook Collection Area Manager
4 Wayne Reynolds, The Reef Hotel Casino General
Manager Hotel (re-elected)
They join Directors Ken Chapman, Norris Carter, Sam
Ferguson, Paul Fagg and Mark Evans.
Mr Olsen said the region’s tourism industry must be congratulated
on increasing visitor expenditure above our target of $3.5 billion in
2019-2020, growing the domestic market share to 11.8% and international market
share to 12.6%.
“Interest in our new domestic brand ‘Cairns & Great
Barrier Reef’ is strong which is allowing us to outstrip many of our competitor
destinations,” he said.
“TTNQ generated $65 million in publicity, far
exceeding our target of $50 million per annum and reached 12.8 million viewers
through our digital channels.
“We have been working with Tourism and Events
Queensland (TEQ) and our retail partners to ensure the word Cairns is on
everybody’s lips and as a result Cairns is now the most Googled regional
tourism destination in Australia.
“TTNQ helped bring business into the destination by
delivering more than 85,000 referrals to member businesses.
“Advocacy on behalf of our members grew in intensity
as COVID-19 unfolded and became our core focus during lockdown when marketing
activities were suspended.
“We were the first Regional Tourism Organisation (RTO)
to ask the Federal Government for a wage subsidy when we met with the Minister
for Trade, Tourism and Investment Simon Bermingham in his last visit before the
“Earlier in the year at the Round Table with Premier
Annastacia Palaszczuk, TTNQ put forward the Growing Tourism initiative resulting
in a $25 million infrastructure fund.
“TTNQ’s lobbying efforts also secured $2.4 million in
marketing funds with $1.5 million allocated to 30 June 2020.
“Funding partners continue to pay a crucial role in
assisting TTNQ to increase both market share and share of voice.
“Securing the five-year funding agreement with Cairns
Regional Council has finally given TTNQ the sustainable funding necessary to
meet our vision of being known as Australia’s number one nature-based and
ecotourism destination, supported by our industry and our community.
“Our Chair’s three-year term ends at the Annual
General Meeting and we want to thank Wendy Morris for the long hours and
passion she has brought to the role.”
– eTurboNews | Trends | Travel News