Since its founding in 1991, Zouk Singapore has consistently been regarded as a world-class nightlife establishment.
According to DJ Mag’s annual Top 100 Clubs poll, the Singapore club was ranked fifth in the world last year.
However, partygoers have not been able to visit the award-winning nightclub since end March, due to measures put in place by the government to curb the spread of Covid-19.
Even though the entertainment giant has been quick to innovate and invent alternative revenue streams, business is likely not up to pre-Covid standards.
Last month, Zouk Group was sold to Malaysian firm Tulipa for S$14 million. It was a move by Zouk’s cash-strapped parent company Genting Hong Kong (GHK) to generate liquidity.
Despite the acquisition, Zouk’s operations in Singapore so far have remained status quo and it has come up with yet another innovative measure — hosting spin classes.
A Collaboration With Absolute Cycle
A spin class at Absolute Cycle / Image Credit: Absolute Cycle via Facebook
For the unacquainted, spin classes are a rigorous workout done indoors on a stationary bike.
It is usually paired with adrenaline-pumping music and beats, and some have even likened the workout to a clubbing experience.
Thus, it seems fitting that Zouk has collaborated with fitness studio Absolute Cycle to hold spin classes on its dancefloor.
Absolute Cycle is Asia’s largest boutique fitness studio with 13 studios across Singapore and Thailand. It announced on its Instagram page yesterday (October 8) that a collaboration with Zouk was on the agenda.
View this post on Instagram It's Official! We are so excited to bring you — Absolute Cycle x Zouk! More details to come! Prepare yourself for a Rhythm Cycling experience like no other…It's gonna be epic! #weareabsolute #absolutecyclesingapore #absoutecyclezouk #zouksingapore #rhythmcycling #partyonabike A post shared by Absolute Cycle Singapore (@absolutecyclesingapore) on Oct 7, 2020 at 3:00am PDT
The fitness studio also mentioned that more details on the collaboration would be announced later.
For now, fitness enthusiasts have to be content with various teasers on Instagram, and the promise that it will be “an experience like no other”.
Even though it cannot replace clubbing for some, having a workout on the dance floor at Zouk is sure to be a heart-pumping experience as well.
Besides opening its doors to the rhythm cycling studio, Zouk has also previously engaged in other measures to boost revenue.
Zouk’s Efforts To Weather The Pandemic
Zouk’s Capital Kitchen / Image Credit: Singapore Tatler
In March, Zouk collaborated with gaming giant Razer to bring clubbing to the homes of individuals.
The initiative was touted as the “first cloud clubbing experience in Southeast Asia”, where Zouk’s resident DJs spun at the club, and had it streamed live on Razer’s Bigo channel.
Later, it also pivoted by turning its empty dance floors into a pop-up restaurant called Capital Kitchen to ensure a steady stream of customers.
Amongst the many things that this global pandemic has upended, it has changed the way consumers socialise and interact with one another. With clubs closed for the foreseeable future, it was crucial for us to pivot our business model to allow us to evolve in the current climate, and continue to innovate and develop new product and revenue streams that will continue to thrive, even beyond the pandemic.Andrew Li, CEO of Zouk Group at the launch of Capital Kitchen
According to Zouk’s website, it has also recently launched the Zouk shop, which sells items from Zouk merchandise to bottled cocktails and food delivery.
Education Minister Lawrence Wong, who co-chairs the governmental task force tackling Covid-19, recently announced that the government may be releasing plans to take Singapore through Phase 3 of reopening the economy.
While cinemas and wedding receptions will see an increase in capacity, it is unclear if the same can be said for clubs.
Though some industries have emerged as winners from the Covid-19 pandemic, nightlife in Singapore is definitely not one, and establishments like Zouk have to constantly implement new measures to stay afloat.
Featured Image Credit: Shape Singapore / SG Magazine
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The post From “Cloud Clubbing” To Spin Classes: How S’pore Nightclub Zouk Keeps Afloat Amid COVID-19 appeared first on Vulcan Post.